Thursday, December 1, 2011

Soda Jerks and Marketing Blunders

I couldn't help but feel compelled to comment on a news story I saw this evening.

http://abcnews.go.com/blogs/business/2011/12/white-cans-of-coke-get-frosty-reception/

It was headline news that Coca-Cola is stopping production on a line of "confusing" soda cans.  If you haven't heard of this news story, it refers to a special edition Coke can that looks almost exactly the same as a Diet Coke can, only difference it seems, is what it says on the can.  So, what's the problem?  I suppose the problem is that you would actually have to read the can, I can't be sure.

I'll admit that I randomly decided to buy my husband a 12 pack of Coca-Cola last weekend, and when I opened up the case to load some into the fridge I was a little surprised.  When he came home and grabbed something else to drink, I said "hey do you know those are Coke's in the fridge, I know they look like Diet Coke, just so you know, they aren't." His reaction was simply being pleased at the surprise treat.

So where my annoyance comes in, is in the fact that there were actually consumers lodging complaints.  I get it that people are reluctant to change.  I also understand that people are comforted by things they recognize.  What I do not understand is how anyone could seriously be so bothered by this temporary change that they actually phone-in about it.  Or more likely these days, I suppose they would litter the website or company email with snide little remarks.  Not only that, but enough people were so upset by this that Coke actually changed it back and put the kibosh on the whole situation.

I thought the story was funny at first, I alerted my husband when I first saw it on my Yahoo homepage, and then moments later when it came on the evening news.  But now it really has me thinking.   I am annoyed at consumers for being such crybabies.  I'm annoyed at myself for being surprised.

I begin my last two college courses to graduate in January, one of which is in Marketing, go figure.  With my apparent lack of understand of consumers, I think I might be in trouble.








2 comments:

  1. Pretty sad that people can't just READ THE CAN. It doesn't say diet. And really? You have nothing better to do than complain to Coke? {Shakes head}

    ReplyDelete
  2. I was also disgusted at this story!! Ridiculous!

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